Here are some useful tips and resources available to help increase your loyalty program sign-ups!
1. Have a sign-up reward
One of the most enticing things – if not the most enticing thing – to get people to join your loyalty program, is an utterly irresistible sign-up reward.
Who could say no to a generous discount on their purchase or a freebie handed to them right then and there, just for downloading an app?
A sign-up reward is the foolproof way to get people to join your program. It allows a customer to understand how the program works straight away, makes them feel special and guarantees a visit to use it.
Your sign-up promotion could be a free product or discount. If you have a brick-and-mortar store, get staff to advertise the sign up reward and make sure you include it on all your marketing materials.
2. Create a sign-up competition
Want to create urgency or get people motivated to move from paper cards to digital?
Creating a sign-up competition is one of the best ways to get people to join your program promptly.
You can offer whatever prize you like – whether that’s a cash prize, vouchers or free products. Just make sure you advertise it well so everyone knows about it!
Then all you need to do is check your Merchant Console for a sign-up between your competition dates and organise their reward. It could be sent as a reward voucher through the Stamp Me App or you could email the winner to coordinate.
3. Ensure you have a good offer and end reward
What the customer really wants to know is whether the end deal is worth their while.
Is the reward something members actually want? Put yourself in their shoes - would you want it?
Simply put, if the end reward is too ‘salesy’ or stingy, a customer won’t want to join your loyalty program.
Similarly, if there are too many stamps to collect before they can reach a reward, complicated terms and conditions no incremental rewards along the way, we can place a bet that they’ll think it’s too much effort.
We also recommend only setting up a couple of Stamp Cards to prevent confusion for your customers and so the offers don’t conflict with each other.
4. Use your in-store staff (if applicable)
If you have a brick-and-mortar store, staff are at the forefront of your business and one of your biggest assets for promoting your loyalty program directly to your customers.
The most effective method is getting staff to ask every customer if they would like to sign up at the POS before a customer pays.
It also really helps to train or show staff the app and get them to download it themselves so they know how it works. We also have a staff quick-guide which you can download and print for reference.
5. Good marketing/promotion
People will only be able to sign up to your loyalty program if they know it exists! Your program will fail if you do not market it.
Learn about the different ways you can promote your loyalty program on your website, in-store, on social media and access marketing resources to help here.