Social media is one of the easiest, if not the easiest way to announce your loyalty program and keep people updated about it.
Chances are your followers are already (or have the potential to be) your most loyal customers and brand advocates, therefore the perfect candidates for your loyalty program.
Remember to post about it regularly for the benefit of new followers and just in case the initial posts were missed.
Here are some ideas and resources how promote your loyalty program on social media:
Example social media campaigns:
Share your loyalty program blog post or dedicated webpage – a quick and easy way to notify the public and direct traffic to your website for further information. (Don't have this yet? Set up a loyalty page on your website).
Post an image on Instagram, Twitter or Facebook – accompany your image with a caption about the loyalty program. It could be a picture of a coffee along with something like:
“We’re delighted to announce the launch of our new loyalty program. Download the Stamp Me app and search us. For every $10 spent you’ll get a digital stamp. Earn 8 stamps and get a coffee on us”.
Find some pre-made images to use here.
Create a share competition – customers repost your Instagram story and tag you, tag friends in your Facebook post or retweet your post on Twitter to spread the news about the program and earn themselves a free stamp or reward for doing so.
Do an Instagram or Facebook story – show a video of a customer collecting a stamp or create a step-by-step guide from images.
Create a targeted ad on Facebook or Instagram – create a paid advertisement and target people based on their location or their interests and demographics, depending on your business.
Write a post caption and link to the Stamp Me website – a simple way to direct people to the Stamp Me website to see how it works.
Social media tools:
You don’t have to create an account and they’re free to download.
To ensure the message about your loyalty program is not missed, you should post about it regularly.
Social media scheduling tools are a lifesaver to do this when you’re busy. You can set up months of intermittent social media posts in advance and then forget about them as they post automatically for you.