A sign up reward (otherwise known as a 'join reward') is a reward voucher that is automatically issued to a member when they join your Stamp Me Stamp Card. They will only receive it once, the first time they join, even if they complete your stamp card multiple times.
A sign up reward is usually something like a free item/service, or discount in order to incentivise and make it more appealing to sign up to your loyalty program.
Typically the messaging on marketing materials of a program with a sign up reward is: “Join our Stamp Me Loyalty Program today and instantly receive XXX on your next visit”.
Why should I offer a sign up reward?
We’ve found that businesses who offer a decent reward upon sign up build registrations more than three times faster than businesses that don’t offer any sign up incentive.
Typically, once a member has joined the Stamp Card and triggered their sign up reward, it will drive them back again in order to redeem it. You also then have the opportunity to win their continued loyalty through ongoing perks.
If you have a brick-and-mortar store, it’s also a helpful selling point for staff as they can say something along the lines of “would you like a free XXX for joining our loyalty program today?”
What makes a good sign up reward?
The sign up reward should be far too enticing for a customer to say no and appeal to them then and there.
This could be something along the lines of a 25% discount off their purchase, a free coffee, or a free wax with their car wash, for example.