A good loyalty program offering will make a member want to join your Stamp Card immediately – and keep on using it.
There are a few key ingredients that go into creating an enticing loyalty offer:
1. A sign-up reward
A sign-up reward is one of the best ways to onboard customers to your loyalty program. It gives the customer an immediate reason to join. For example, they’ll receive 25% off their purchase.
A sign-up offer gives the customer a taster of how the loyalty program works. They are also more likely to return to redeem their reward and continue with your loyalty program.
2. An appealing end reward
If the end reward is not good enough or seems too stingy people will not bother joining your loyalty program.
For example, a 2% discount off shoes is not a memorable or generous enough reward to make the member feel valued. This will not encourage people to join and become loyal.
The reward should be worth the customers’ while but also not hurt your bottom line. Freebies or discounts work well. Need inspiration? Here are some reward ideas.
3. Interim rewards
You may also wish to offer interim rewards whilst members are aiming for their end reward.
This keeps momentum going, especially when there are quite a few stamps to achieve.
4. A reasonable number of stamps to collect
If a customer is required to earn too many stamps to achieve the reward, this will put people off using the loyalty program.
According to our data, the average number of stamps on a Stamp Card is 6. We recommend having no more than 10 stamps.
However this varies by business and you will need to bear in mind how frequently a customer makes a purchase and their average basket spend. This will help determine what is a reasonable amount of stamps for your Stamp Card.
If you need advice about how to structure your loyalty program we are more than happy to help!
5. Not too many Stamp Card choices
Having too many cards to join can be confusing for the member as well as staff, especially if there are multiple codes around.
This also means that their stamps could end up being spread across multiple Stamp Cards and they don’t end up earning a reward easily (or at all). This is demotivating and may put people off using your loyalty program.
We recommend no more than two stamp cards per business/location.
6. A generous expiry date
Merchants are able to set up a reward voucher expiry date. This means a member needs to redeem their reward by a date that you predetermine, which is a number of day from the date of issue.
If the expiry date is too soon and not realistically feasible, this can cause frustration and disappointment/complaints from the member.
Ideally, we would encourage you to have an open ended expiry date so a member can redeem their reward at their leisure.
Need help setting up your loyalty program offer? Please get in touch, we're happy to assist!
If you're in the process of launching your loyalty program and need a handy checklist to keep you on track, then download our free Digital Loyalty Program Launch Checklist!