A Lapsed Customer message is a feature on the Stamp Me Merchant Console that allows businesses to re-engage with members after a certain period of no stamp collections.
👉 Would you like a detailed breakdown of our Lapsed Customer feature? Check out our guide to Engagement Campaigns.
Once set up, a message (often containing a call to action) and an optional bonus stamp or reward will automatically be sent to the member via the Stamp Me App.
Why set up a Lapsed Customer campaign?
Lapsed customer messaging is a convenient way to mass target members you are at risk of losing to encourage them to transact with you again.
It can also be used as a reminder to take part in your Stamp Me program as well as for booking appointments, which may be useful for businesses such as barbers, hairdressers, dental and veterinary practices.
For example, if a member hasn’t collected a stamp in the past 60 days, you can automatically trigger a message offering them a bonus stamp or free reward as a thank-you for coming back.
By offering a small incentive, you’re showing appreciation while also encouraging loyalty and increasing the chances of re-engagement.
Example Lapsed Customer messages:
We haven’t seen you around in a while… Make sure you stop by, we miss you!
We’ve saved you a spot! Pop in for your next coffee and we’ll gift you a bonus stamp – our little treat to get you back on track to your reward!
Your loyalty means everything. As a thank you, we’ve dropped a $10 reward into your Stamp Me account – use it on your next visit!
Your next glow-up is calling. Book your next appointment and enjoy a bonus stamp – just because we’ve missed you!
We noticed you haven’t stamped in a while! To welcome you back, we’ve added a bonus stamp and a free reward to your account – we’d love to see you again soon!