A Scratch & Win game is based on the idea of a traditional scratch card/instant win card – just in this case it’s a digital one!
👉 Would you like a detailed breakdown of our Scratch & Win feature? Check out our guide to Engagement Campaigns.
They’re a great way to add a bit of fun and additional engagement to a standard Stamp Me loyalty program.
What does a Scratch & Win game look like for members?
Upon the action of collecting a stamp, customers may see a pop up Scratch & Win game, depending on the invite rate you set up.
To play, they accept the invite and simply rub the silver panel with their finger to reveal whether they win or lose.
If someone wins, they’ll be directed to another screen with a message showing what they’ve won. The voucher for the prize can be saved for later, or claimed immediately.
If they lose, they will be presented with a “better luck next time” message.
Prizes and invites to play are randomly issued based on pre-programmed ratios.
Learn about what information we need and how to set up a Scratch & Win hame here (Pro & Elite plans only).